Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song in just 6 months. In 2017, the single Despacito which was a mix of pop music with reggaeton was not only a way to bring new focus to reggaeton, but also brought more attention to Latin music. The Billboard Top 100 in 2015 had two songs that were mostly Spanish languages, while the year the year 2016 featured four. At the peak of Despacito's popularity in 2017, 19 songs mainly in Spanish were in at the very top of 100. It climbed to 41 in 2020. Justin Bieber's bilingual remix Despacito was released in 2017. Then, numerous pop stars began to collaborate with reggaeton singers. Drake collaborated with Bad Bunny on MIA (2018) in addition to Madonna worked with Maluma to create Medellin. In 2020, a few Reggaeton artists were complaining about the trend of the genre towards the mainstream. Yet, a young generation like Rauw Alejandro was determined to continue the evolution. The incorporation of elements from electronic dance music, as well as various other genres was a typical method.

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